Steverino shares what Trump can teach you about sales...

G'day you savvy legend...

Traveling (or living) anywhere internationally with an American accent since the last presidential election cycle and avoiding being asked about Trump, is kind of like trying to play hide-and-seek at night with ultraviolet glow-in-the-dark pajamas on. You stand out and you have nowhere to hide.

Every single person who hears my Americano accent wants to talk to me about how freaking crazy Trumpie is. For the record, I wrote in my ballot choice. 

Love him or hate him, you can't ignore him. And, how he won the Whitehouse was pure genius.

He did one thing that a lot of you out there in sales (that's all of us folks - according to Dan Pink) can mimic and apply to increase your likelihood of closing a deal...

What did Trump do that was sheer freaking brilliance???

He created a 3rd category. 

It's what Seth Godin calls a 'Purple Cow'...

The genius of his platform was to make himself different than both major political parties, and he never went off script. Ever.

At a moment in history when the same old politics was dead in the water, he spoke plainly (at a third-grade reading level) and forcefully to capture the imagination (and anger) of a lot of the population who were simply tired of the Bushes and Clintons of the world and not being listened to or taken seriously. 

Why does this matter?

The point I'm trying to make is that if you truly want to stand out, you have to offer people something different.

You have to listen to what they're saying and not saying.

You have to stay on script.

And, you absolutely have to tap into the emotional side of the equation. 

Again, this is not a political endorsement. Just an observation on how you can win people over. 

If you do it correctly, you might even be President someday. Just kidding...

I do guarantee you one thing...

You will set yourself apart amidst the noisy crowd.

Here's to being remarkable...

Steve Knox


PS. I'm on the lookout for interesting opportunities to work with unique individuals and companies. 

If you're looking for a different kind of corporate engagement or planning some team-building experience for your team...then I'd love to be your secret weapon...

Simply reply to this email...

I'd love to invest in you and the wonderful people you rub shoulders with every day.