Short books for the people who carry the weight.
Read in an afternoon. Returned to for years.
Every Leader Starts Somewhere
Why Great Leaders Begin in Different Places and How That Changes Everything
Most teams over-index on one or two instincts and call it leadership. That's where the imbalance starts.
Every leader begins with a default: a way of seeing, deciding, and moving that feels less like a choice and more like instinct. Every Leader Starts Somewhere names four of them - Driver, Doer, Developer, Designer - and shows how each one scales, where each one stalls, and what happens when a company is built on only one.
This is the entry point to the imprint framework, refined across two decades inside companies like Snapchat, FedEx, Exxon, Starbucks, and LEGO. It won't tell you who to be. It will show you where you start, so you can see what you're building toward.
What Still Matters
The Essential Guide for Leaders of Leaders
The noise in leadership has never been louder. More dashboards. More frameworks. More pressure to move faster, decide sooner, carry more. Underneath all of it, something steadier remains - the few things that have always determined whether leadership rises or collapses.
What Still Matters is a return to those few things. A field guide built on ten first principles, organized into three movements:
The Foundation - Character, Clarity, People
The Culture - Accountability, Ownership, Resilience, Alignment
The Future - Story, Legacy, and the leader you are becoming
Written for executives, founders, and senior leaders who shape the people who shape organizations. It reads slowly on purpose. Short chapters. Spare prose. Reflections that turn the questions inward.
A foreword by Linda Rabbitt, CEO and Founder of rand* construction, opens the book.
Generations (coming soon)
The Choices, Truths, and Habits That Shape Legacy
Every family business reaches the same crossroads. The business is strong, the name is known, the next generation is watching. At that moment a family does one of three things: it defaults, it panics, or it decides.
Defaulting families assume legacy is automatic - that what was built will carry itself forward. It won't. Not the healthy parts. Deciding families do something rarer. They get honest early, protect the relationships underneath the business, and build habits strong enough to outlast any one generation.
Generations is a field guide for the families willing to do that work. Built on more than two decades inside family enterprises, it names what most founders carry quietly - the weight of having built something others depend on, the love for a next generation you're not sure is ready - and turns it into the clarity, consistency, and courage a legacy actually requires.
Written for founders, families, and the next generation carrying the name forward.
Releasing this Christmas. Join the newsletter to know when it's ready. →